I would love to have been in the meeting when this idea was pitched to some studio executive.
Studio Exec: OK. As I am sure you know time is money in this town so let's cut the shit and get down to business. Go.
David Russo: So...this is a film that throws a mirror up at the true nature of our consumer society. It's a film that tells the story of how the evils of marketing is jeopardising the very fabric of our world. This is a look at the way in which globalisation and the desperate rush for profit are eroding anything good.
Studio Exec: Seriously? I just gave the green light to the Wayans Brothers new movie "Avatar Space Chimps in Space in 3-D" and you're pitching this to me? Really?
David Russo: No, no...listen. It's a comedy but the best kind of comedy...one that makes a comment about the world around us and that makes us think. It's a funny film that will stand up to repeat viewings. It's slapstick, it's stupid, it's dumb, it's clever, it's subtle, it's...
Studio Exec: Kid, I have no time for this. This is a movie town. We make movies. ART. "Avatar", "The Wedding Crashers", "Avatar Redux"...you're pitching what exactly. Give me the details because so far you are three steps closer to a door that was only two steps away.
David Russo: OK...there's this group of janitors who work in an office building that's home to a marketing company. They start running a focus group for a new range of cookies that heat themselves in your mouth but there are concerns over the possible effects on people who eat them so the marketing bods plant the cookies around the office for the janitors to find and it becomes clear that they are really addictive and they have major side effects...
Studio Exec: Oh brother. Listen. I need to know if there are any titties in this movie?
David Russo: Well, no...there aren't but...
Studio Exec: No titties? I thought this was a comedy? So far all I got is some cookies and some pinko lefty bullshit about marketing being "bad". You got one more shot kid. You gotta give me a reason to give you the green light. Something I can relate to.
David Russo: Um, well the major side effect is that men who eat them become pregnant with tiny blue fish that they give birth to out of their ass?
Studio Exec: You just got yourself a movie.
This was a brilliant, sweet and scabrous comedy that hit the mark in every single frame.